KRUKD

KRUKD

KRUKD

BASED IN BLR,

INDIA

Available ALL AROUNd
worldwidE

Creative Director
Visual Visionary

Man

Bulletproof Branding
Built to last | Status: Active

Bulletproof Branding
Built to last | Status: Active

krukd®

krukd®

krukd®

Man

Bulletproof Branding
Built to last | Status: Active

krukd®

krukd®

01

//Approach

Three Phases

//Approach

Three Phases

I DESIGN WITH INTENT

Everything else is noise.

01
02
03
STRATEGY

Define the position. Build the backbone. Remove the noise.

SYSTEM

Translate intent into structure. Typography, colour, rules that scale.

execution

Apply with precision. Ensure it holds everywhere.

STRATEGY

Define the position. Build the backbone. Remove the noise.

SYSTEM

Translate intent into structure. Typography, colour, rules that scale.

execution

Apply with precision. Ensure it holds everywhere.

STRATEGY

Define the position. Build the backbone. Remove the noise.

SYSTEM

Translate intent into structure. Typography, colour, rules that scale.

execution

Apply with precision. Ensure it holds everywhere.

02

//Portfolio

2023 - 2025

//Portfolio

2023 - 2025

THE ARSENAL

This is where the work lives. Identities, visual systems, direction, and concepts designed to hold their ground, built through real briefs and real constraints.

Nothing here is filler or ornamental. Range matters, but judgment matters more. The details speak for themselves.

03

//Who?

Since 1996

//Who?

Since 1996

More About

K

R

U

K

D

More About

K

R

U

K

D

/ˈkrʊkɪd/
crooked


Pronounced “crooked.”
Just spelled better.


Woman
WHERE BRANDS GAIN BACKBONE.

I build brands that command attention and hit hard, and I believe the key is binding aesthetics and performance because dominance in this space comes from mastering both.

This is branding made bulletproof, built to last and built to lead.

Buckle up.

I build brands that command attention and hit hard, and I believe the key is binding aesthetics and performance because dominance in this space comes from
mastering both.

This is branding made bulletproof, built to last and
built to lead.

Buckle up.

Man

05

//Voice Of krukd

Since 1996

//Voice Of krukd

Since 1996

A childhood injury left my pinkie permanently crooked. The word stuck, and so did I.


Bihari by blood, globally influenced by instinct, I grew up on cinema, music, and visual culture long before I ever called myself a designer.


Movies taught me framing, life taught me tension, design gave it structure.


Krukd became an extension of how I move, independent, self taught in personality, unapologetic in taste, allergic to ordinary.


There is only one of me.

and this is how I show up.

Dram
Women
Portrait
Women On Neon Background
Women Motion Blur
Man Laughing

04

//Services

Under the Hood

//Services

Under the Hood

when YOU’RE READY.

A decade across brand, digital,
and campaign systems.

A decade across brand, digital,
and campaign systems.

A decade across brand, digital, and campaign systems.

Brand Strategy & Positioning

Owning your space before you design it.

Identity Systems

Building visual frameworks that scale.

Art Direction & Visual Language

Defining how a brand looks, feels, and behaves.

Spatial & Experiential Branding

Translating identity into physical presence.

Campaign & Communication Systems

Structured rollouts that perform under pressure.

Brand Consulting & Deck Architecture

Clarity for rooms where decisions are made.

Brand Strategy & Positioning

Owning your space before you design it.

Identity Systems

Building visual frameworks that scale.

Art Direction & Visual Language

Defining how a brand looks, feels, and behaves.

Spatial & Experiential Branding

Translating identity into physical presence.

Campaign & Communication Systems

Structured rollouts that perform under pressure.

Brand Consulting & Deck Architecture

Clarity for rooms where decisions are made.

06

//Stats

hard Facts

//Stats

hard Facts

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Global Clients

0+

Global Clients

0+

Global Clients

0+

years of experience

0+

years of experience

0+

years of experience

0%

Success Rate

0%

Success Rate

0%

Success Rate

07

//Experience

Track Record

//Experience

Track Record

EXPERIENCE

Havas

Creative Supervisor

2025 – 2026

Co-led cross functional teams across design, copy, digital, and strategy to deliver high performance brand and campaign systems for diverse clients.

Havas

Creative Supervisor

2025 – 2026

Co-led cross functional teams across design, copy, digital, and strategy to deliver high performance brand and campaign systems for diverse clients.

Pink Lemonade Communications

Senior Graphic Designer

2021 – 2025

Grew from junior to senior, leading tight cross functional teams and pushing brand and digital work to a higher standard inside a fast paced agency.

Pink Lemonade Communications

Senior Graphic Designer

2021 – 2025

Grew from junior to senior, leading tight cross functional teams and pushing brand and digital work to a higher standard inside a fast paced agency.

eSamudaay

Visual & Social Media Designer

2020 – 2021

Led social and visual communication at peak COVID, building content systems and guidelines for a fast moving startup.

eSamudaay

Visual & Social Media Designer

2020 – 2021

Led social and visual communication at peak COVID, building content systems and guidelines for a fast moving startup.

Independent Contractor

Brand & Campaign Designer

2018 – 2019

Delivered end to end branding and campaign projects across industries, building systems from scratch and sharpening my voice through real world pressure.

Independent Contractor

Brand & Campaign Designer

2018 – 2019

Delivered end to end branding and campaign projects across industries, building systems from scratch and sharpening my voice through real world pressure.

Ruess

Corporate Design Intern

2017

Secured a Stuttgart internship in my second year, learning corporate design discipline inside a structured German studio environment.

Ruess

Corporate Design Intern

2017

Secured a Stuttgart internship in my second year, learning corporate design discipline inside a structured German studio environment.

  • Woman Wearing Glass
  • Car On Highway
  • Women In Snow
  • Motorcycle
Man

COLLAB?

BET.

BASED IN blr,

india

Creative Director
Visual Visionary

COLLAB?

BET.

BASED IN blr,

india

Creative Director
Visual Visionary

COLLAB?

BET.

BASED IN blr,

india

Creative Director
Visual Visionary